Sparta Community Hospital Honored with Pinnacle Award of Merit
Jennifer Barbour, Director of Marketing and Relations with Randy McDaniel, President of McDaniels Marketing
We’re excited to share some great news — Sparta Community Hospital has received an Award of Merit in the Branding category at the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) Pinnacle Awards!
The Pinnacle Awards recognize excellence in healthcare marketing and communication across Illinois. To be chosen for this honor is a proud moment for our hospital, and it reflects the creativity, teamwork, and community involvement that went into our rebrand project.
A Brand Built Together
In 2024, Sparta Community Hospital partnered with McDaniels Healthcare Marketing to begin a thoughtful process of updating our brand. Through input from both the community and staff, we created a new logo, tagline, and refreshed visual identity that more accurately represent who we are today — and where we’re headed in the future.
The updated logo is built around an abstract window design with a guiding star at its center, symbolizing opportunity, light, and a “window to better health.” Paired with vibrant colors and a clean, modern typeface, the refreshed identity was officially unveiled during Hospital Week 2025. Alongside the public-facing tagline “Believe in Better,” an internal tagline, “Care with Purpose,” was introduced to inspire staff in their daily work.
Why This Recognition Matters
Branding is about more than colors or logos — it’s about trust. It’s about how we connect with our community, how our staff feel when they come to work each day, and how patients see us as a reliable partner in their health journey.
“Believe in Better is more than a tagline. It’s a promise that every time someone walks through our doors, they can expect better outcomes, better service, and better care,” said Jennifer Barbour, Director of Marketing & Relations.
Looking Ahead
The award was presented at the ISHMPR Pinnacle Awards on September 17, 2025, and Jennifer brought home the shiny trophy on behalf of the entire SCH team. While the recognition is exciting, what matters most is what it represents: the strength of our staff, the trust of our community, and our commitment to continual improvement.
Read more about the Sparta Community Hospital brand here.